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From stars to hearts: Twitter transitions from favourites to likes

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By John McCarthy, Opinion editor

November 3, 2015 | 3 min read

Twitter has implemented dramatic changes canning its long-established favourites system in favour of the like.

Perhaps proving that imitation is the best form of flattery, Twitter will utilise a similar system utilised by social media rival Facebook.

On why the change was made Twitter said: “You might like a lot of things, but not everything can be your favorite.

Twitter product manager, Akarshan Kumar: “The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.”

Following a lengthy trial across the summer, the change was today (Tuesday 3 November) rolled across the iOS and Android platforms, following its inclusion. The ‘Likes’ will also soon be implemented in Vine.

Some social media users reacted adversely to the change.

Favorites were born in 2006 around the conception of the social media site, originally as a tweet bookmarking system.

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