Digital Transformation

Jack Daniels raises a glass to Ol' Blue Eyes Frank Sinatra

By Gillian West | Social media manager

November 3, 2015 | 2 min read

Jack Daniel's has tipped its hat to one of its most recognisable brand champions, Frank Sinatra, with a social campaign aiming to thank Ol' Blue Eyes.

Working in partnership with Arnold Worldwide, 'Toastmakers' asks Jack Daniel's fans to help honour Sinatra in the lead up to what would have been his 100th birthday on Saturday 12 December 2015.

The six-week long Instagram campaign features a contest with a number of celebrity content partners, including Brendon Urie, on board spreading the word and raising a glass.

To enter the contest and toast Sinatra Jack Daniel's fans need to capture a video or photo of their toast and share it to Instagram with the hashtag #ToastSinatraContest.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

The winner and four friends - the 'Pack' - will win a night out in Los Angeles where they'll received a new tux/dress before flying off in a helicopter to one of Sinatra's favourite spots in Las Vegas.

Digital Transformation

More from Digital Transformation

View all


Industry insights

View all
Add your own content +