Jack Daniels raises a glass to Ol' Blue Eyes Frank Sinatra
Jack Daniel's has tipped its hat to one of its most recognisable brand champions, Frank Sinatra, with a social campaign aiming to thank Ol' Blue Eyes.
Working in partnership with Arnold Worldwide, 'Toastmakers' asks Jack Daniel's fans to help honour Sinatra in the lead up to what would have been his 100th birthday on Saturday 12 December 2015.
The six-week long Instagram campaign features a contest with a number of celebrity content partners, including Brendon Urie, on board spreading the word and raising a glass.
To enter the contest and toast Sinatra Jack Daniel's fans need to capture a video or photo of their toast and share it to Instagram with the hashtag #ToastSinatraContest.
The winner and four friends - the 'Pack' - will win a night out in Los Angeles where they'll received a new tux/dress before flying off in a helicopter to one of Sinatra's favourite spots in Las Vegas.