The Turner Prize winning artist Martin Creed has leant his support for the 'Trees for Trees' campaign, which will see 10,000 trees planted in just 24 hours at The Drum's Do it Day event today.
The 'Trees for Trees' initiative, led by Dennis Publishing, has invited children and adults across the UK to draw a picture and post it to social media via Twitter, Instagram or Facebook – for each tree planted The Drum and Dennis Publishing will plant a real seed.
Creed, winner of the 2001 Turner Prize shared a picture of his 2008 broccoli tree so that a real one can be planted in the Heart of England forest today.
Rather than giving his work titles, he uses a numbering system to identify his projects. This particular piece, no. 983, was created in 2008 as part of his 'What's the Point of It' exhibition, which featured a "superfood forest" of one thousand broccoli poster paint stamps.
In a bid to help change the world in one day at Do it Day a team of marketers will plant thousands of trees in the Heart of New England Forest, which was launched by Dennis' founder Felix Dennis.