Interchange, London’s newest co-working space, has appointed Cult LDN as its social media agency.
Based in the heart of Camden, Interchange comprises three buildings housing a community of creative startups, offering impressive views of London, Tom Dixon-designed interiors and an onsite gym and restaurant.
Vanessa Butz, managing director of Interchange, said: "The driving force behind Interchange is helping creative businesses and entrepreneurs achieve success and grow their companies. A key priority of our marketing and PR campaigns is to communicate our messaging and benefits clearly and effectively, while also reflecting the energy and innovative nature of our business and community."
Cult LDN will be providing social support as the brand embeds itself in the London startup community, implementing a comprehensive social advertising strategy and concepts to help drive awareness and excitement for the spaces. 33Seconds, a public relations agency which specialises in working with startups and fast growth companies, is also working with Interchange on its external communications and media relations strategy and activity.
Cat Turner, co-founder of Cult LDN, said: "The opportunity to work with a company from the very beginning is always a challenge that we love at Cult, and Interchange allows us to really flex our strategic muscles. Our paid campaign is driving not only brand awareness but footfall and we are delighted that Interchange is embracing the innovative campaign strategies we are presenting to them. We have some very exciting campaigns in the pipeline which will speak to Interchange's unique positioning not only in the startup scene, but in the burgeoning Camden redevelopment throughout 2016."
Founded in 2012, Cult LDN is based in Shoreditch, London and works with clients including Davidoff, Barbour and the BBC.