Snapchat has added a new clause to its terms and conditions, which means that it now owns each photo taken on the app.
The social media platform said that it will also reserve the right to do as it wishes with those images, according to the Telegraph, which means that by sharing your content on Snapchat, you are also granting it permission to use your name, likeness and voice, without restriction, across all media and distribution channels.
Snapchat has previously faced controversy from disgruntled users who were led to believe pictures taken on the app were temporary and not stored.
"Because Snaps submitted to Live and other crowd-sourced Stories are inherently public and chronicle matters of public interest, we may save them indefinitely and allow them to be viewed again through any of our services or third-party sources," read a statement on the Snapchat blog.
"But—and this is important—you should understand that users who see your messages or any other content you provide can always save them, either by taking a screenshot or by using some other image-capture technology."
Founded in 2011 Snapchat has more than 100m users and is vaued at a reported $16bn (£10bn).