Greenpeace has launched a seasonal attack ad against Volkswagen calling on the shamed car manufacturer to right the wrongs of its emissions scandal by making cheaper electric cars.
The environmental group are not about to let the German car manufacturer go quietly into the night and rebuild its battered image. Instead they are holding them to account, reminding them of the wrongdoing and suggesting that the most moral solution to repairing its brand is to produce an affordable mass-market electric car which families could afford.
Greenpeace have capitalised on the Halloween marketing momentum with a new ad campaign which has launched in national newspapers and across social media. The ad features a smoke-belching pumpkin with the VW logo carved into it the words: “TRICK. NO TREAT above.
It asks the public to join a campaign demanding the ‘treat’ of a mass-market electric car that families can afford as a reparation for the emissions scandal in which VW was found to have installed software which cheated emission tests.
Greenpeace campaigner, Areeba Hamid, described the ad as a “is the opening shot in a new push against toxic air pollution”.
Hamid referred to VW’s pre-scandal commitment to support Greenpeace’s demands of lower emission vehicles and said “we want a bit more than an apology”
VW has shown signs of placing a greater emphasis on electric vehicles with its announcement that the next version of the luxury Phaeton saloon car will be electric. Greenpeace have identified the company’s lack of plans for a more affordable electric car which it is hoping to change with the new ad campaign.