The Drum Awards Festival - Digital Industries

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Eight things you can do to help change the world on Do it Day


By Rebecca Stewart | Trends Editor

October 30, 2015 | 7 min read

Want to help us make a difference on Do it Day? Here's how you can get involved in The Drum's day-long quest to find solutions to some of the world's most pressing problems.

On Monday 2 November, The Drum will bring together a host of global organisations including IBM, Dennis Publishing, Unilever and the UN to bring to life creative solutions that will change the world in 24 hours.

From planting 10,000 trees to connecting young female entrepreneurs in Brazil with role models, the ambitious event will show that marketers have the skills to change the world for the better.

Scroll down below to see how you can get lend a hand ahead of, and on, the day.

1. Draw, hug or tweet a tree so we can plant a real one

On Monday, Dennis Publishing is set to plant 10,000 trees in the Heart of England forest (which was created by the media company's founder Felix Dennis) as part of its 'Trees for Trees' campaign.

The campaign calls on children to get involved by drawing a tree and asking an adult to post it on Instagram, Twitter or Facebook using the #treesfortrees hashtag or entries can also be submitted via email.

The budding artist behind the best drawing will also get to name the forest. Adults can get involved too by tweeting a picture of themselves with a tree à la the #NoMakeupSelfie; so hug it, climb it or go to your local park and sit under your favourite one and let us know about it.

2. Or help build a forest in a day by spreading the word

While adland's brightest are donning their waterproofs, a digital forest of trees will be created as the real seeds are being planted.

So if you don't have a tree to hand but want to branch out in another way then share the 'Trees for Trees' video, which is set to run across 78 Cineworld cinemas across the UK this weekend.

3. Pass the drum for #TheDrumNation

On Do it Day Bozza wants to raise £100,000 to fund a one-off concert to celebrate Africa's most talented musicians, artists and poets.

The digital music platform wants to host an event titled #TheDrumNation which will bring together 10 emerging artists from the continent in London.

Music fans can make donations via a Crowdfunder platform, but to raise awareness you can also take part in the 'Pass the Drum' campaign by filming yourself beating to or dancing to the rhythm of a drum before nominating your friends and family to do the same in a similar fashion the ALS Ice Bucket Challenge.

4. Alternatively march to the beat of your own drum

Don't worry if you don't have a drum, you can pay if forward by tapping out a beat anywhere you want using #TheDrumNation hashtag.

Get creative – use your desk, your kitchen table or make your own instrument...

5. Do your part to raise awareness of the refugee crisis alongside the UN

The UN is teaming up with The Drum to get Americans to support the global rufugee crisis.

Google Maps will be enlisted on the day alongside Facebook and when an individual searches for their location or friends list the result will be returned with a "ghosted out" area and a message revealing how many refugees have become homless that day.

The project is called 'Lost' and aims to help Americans visualise the number of people losing their homes due to the crisis.

You can get involved by sharing pictures of your erased contacts and tweeting them to @doitday or @UN using the hashtag #refugeecrisis.

New Yorkers can also take a trip down to Times Square on the day and watch a video which will highlight the struggle faced by those fleeing their home countries.

6. If you're a Londoner go visit Piccadilly Square

With the backing of Clear Channel, Do it Day will have a huge platform from which to promote the creative ideas for change that will be carried out on the day.

Storm’s iconic One Piccadilly screen will showcase the dynamic and real-time content being carried out on Do It Day, so it's the place to be if you want the first sneak peek at the world-changing solutions we'll be implementing at the event.

7. Tweet a teacher

IBM, Barclays and Dixons Carphone will be working with schoolchildren to elicit a behavioural change on the day.

IBM wants to encourage more young people into Stem careers while Barclays wants to create a vlogger social film to help teenager secure jobs during the Christmas period through its Life Skills initiative.

Know any teachers? You can help make the future a bit brighter for the next generation by spreading the word on social to get the discussoin going. Ask them about their thoughts on tech in the classroom, or see if they want to get their school involved.

8. Help connect young female entrepreneurs in Brazil with role models

Unilever wants to promote female micro-entrepreneurship on Do it Day and connect young women in Brazil with role models to inspire them and provide practical guidance.

The company is going to create an innovative Tinder-like platform for mentoring and networking, so if you know an inspiring woman who would fit the bill then let us know.

Born out of the insight that 43 per cent of businesses in Brazil are run by women yet 95 per cent of women would change their bodies if they could, this movement will celebrate the minds of Brazilian women, or the ‘belo cérebro’ – beautiful brains.

Tell us how you will be making a difference using the hashtag #doitday on Twitter

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