MEC has reconfigured its management team with the promotion of Paul Hutchison to the role of chief operating officer.
Announced by joint CEO’s Stuart Bowden and Jason Dormieux, the move will see Hutchison assume responsibility for communication planning, activation and MEC’s investment teams in addition to looking at the interaction between all the services that the agency provides.
As part of his new role Hutchison will also review the relationship between media owners and third parties with a view to maximising openness and accessibility.
Hutchison commented: “The opportunity to change the model of how we deliver paid media solutions to clients, to enable us to increase our focus on data-driven, owned and earned solutions is incredibly exciting. For the first time we’re joining up the leadership of comms planning, activation and investment, helping us to focus our resources at the elements of our client’s customer journey where they have the biggest impact on purchase decisions.”
Dormieux, who previously performed the COO role until his promotion to CEO alongside Bowden last year, added: “Media agencies need to embrace the exciting opportunities that arise through the effective integration of OEP planning and activation. In Paul we have someone who has the talent and experience to ensure that we take full advantage of the exciting ways in which our market is developing for the benefit of our clients.”
Hutchison previously served as managing partner and head of comms planning within the group when first recruited in 2010.