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LateRooms.com hires Mother London as creative partner for TV campaign

Hotel booking platform LateRooms.com has appointed Mother London to take the helm of a creative advertising campaign following a number of conversations investigating how to develop the brand – including a new television campaign.

Mark Waites, Co-founder at Mother London said: "LateRooms.com have a brilliant energy and want to make great work. What’s not to like?"

Georgina Crosswell, LateRooms.com Head of Marketing, said: “We’re absolutely delighted to be working with Mother. The team there really impressed us with their strategic approach and creative ideas and we’re raring to get stuck in to developing a stand out campaign that captures the brand’s position and unique personality.

“Alongside TV, we’ll be looking to build an integrated campaign that can be rolled out across all channels and through every conversation we have with the consumer.”

Mother London has previously created TV campaigns for the likes of MoneySuperMarket, Ikea and Stella Artois.

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