Greene King, the owner of pub brands Hungry Horse and Old English Inns has appointed Zone to a digital strategy and build brief following a four-way competitive pitch.
The agency has been briefed to update the site’s design, improve navigation and enhance its mobile responsiveness as well as create a more joined-up user experience. The brief also asks for a content management system refresh to support user journeys for the multiple audiences.
Greg Sage, communications director at Greene King, said: “We want to develop a seamless, enhanced online experience which meets the needs of our customers, people interested in working with us, our investors, suppliers and the media. Zone’s experience acting as a strategic partner to other large, consumer-facing companies means they are the ideal agency to help us achieve our goal.”
Greene King operates 3,100 pubs, restaurants and hotels across England, Wales and Scotland. Its leading retail brands include Hungry Horse, Old English Inns, Chef & Brewer and Flaming Grill.
It also brews ale brands such as Greene King IPA, Old Speckled Hen, Abbot Ale and Belhaven Best.