Bozza launches 'Pass the Drum' campaign to raise £100,000 for one-off #THEDRUMNATION concert
Bozza is harnessing people's love of music to raise £100,000 by the end of The Drum's Do It Day global event next week (2 November) that will be used to fund a one-off concert - #THEDRUMNATION.
The clock is ticking with Bozza kicking off its "Pass the Drum" push today (29 October), using social media to galvanise as much support as possible in such a tight timeframe. It aims to show how marketing can change the world in a day, with the campaign pushing to dispel the negative perception so many people have of Africa by celebrating the music, poetry, art and creativity that make it such a special place.
Similar to how the ALS "Ice Bucket Challenge", Bozza's "Pass the Drum" campaign asks people to film and their share themselves beating or dancing to the rhythm of a drum. The videos symbolise a person's donation to the cause before they then "Pass the Drum" in order to nominate families and friends to do the same.
This is not the only way people can help the cause; corporate sponsorships and corporate pledges are also being accepted and people can also make donations here.
Should Bozza hit the £40,000 target then it will fly over 10 emerging African artists to London for a special, one-off concert.
The campaign is the brainchild of marketers and creatives who have come together for The Drum's Do It Day. One of these talented folk is The Drum's Jessica Baah-Achamfour, who has a special affinity to the campaign's cause.
"This project is particularly close to my heart because I'm from Ghana myself," explained Baah. "Many people have a really negative (and actually inaccurate) perception of Africa and we're trying to help change that by celebrating the fantastic talent and art that the continent produces."
For more details, watch the video above and help us achieve something important on Monday.