The National College for Teaching and Leadership (NCTL) has engaged FCB Inferno to help raise the status of teaching and attract high-quality graduates.
The TV spot, which forms the second phase of the ‘Your Future, Their Future’ campaign, emphasises the benefits of teaching and brings to life the impact teachers have.
Journeying through various classrooms the creative sees different teachers from different disciplines discuss the impact they have on those they teach.
Executive Creative Director/Chief Creative Officer: Gary Robinson
Art Director: Ben Edwards, Julia Ferrier
Copywriter: Dave Mygind, Martin McAllister
Additional Credits: Agency Producer: Rosie Hutchinson
Agency Senior Producer: Mandy Boyter
Account Director: Jenny Kowalczyk
Senior Account Manager: Jessie Landers
Senior Account Executive: Alice Poole
Supervisor Planner: Michael Case
Production Company: Tomboy Films
Director: Kirk Jones
Executive Producer: Barnaby Spurrier
DoP: Tristam Cones
Post Production: UNIT
Editor: Charlie Di Placido
Sound: Angell Sound