Twitter fires up blink and you’ll miss it TV commercial
Twitter has fired up a fast-paced new TV commercial crafted by TBWA\Chiat\Day in an effort to draw a younger demographic to the micro blogging service.
Running throughout the US World Series the campaign takes the form of a zippy, meme based journey through the Twitter-sphere before slowing things right down to highlight Twitter Moments – a new service geared toward distilling the real time chaos of the main site into a digestible means of catching up on topics and stories of interest.
It is hoped that this will help to draw in people who haven’t previously made use of Twitter as well as the legions of members who’ve signed up for an account and then subsequently drifted away.
This follows a run of disappointing figures from Twitter after it added just 4m new monthly users in the last quarter, well below what analysts had been expecting.
The piece marks Twitter’s second foray into TV advertising after it ran a one-off ad in 2012.