Havas Worldwide Chicago has erected an unusual and deceptive peep show promising topless girls in the lobby of its office in the city.
Channelling the aesthetic of a sleazy red light district storefront, the agency invited bypassers to check out topless women in its window front.
Subverting expectations, peeping Toms were granted a peak at a striking exhibition documenting facts about breast cancer, painted upon black mannequins.
The campaign kicked off 24 October and looks to have struck a chord with viewers with a suitable tone as part of Breast Cancer Awareness month.
It succeeds where the similarly-orientated 'Love Boobs? So does cancer' campaign from Asian ride-hailing app GrabTaxi failed, earlier this month.
Introducing a social media aspect to the campaign, Havas Chicago will donate $1 to breast cancer research for each tweet containing #HavasPeepShow.