The winners of the latest Creative Department have been revealed in the 28 October issue of The Drum.
Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue's creative director BBH New York executive creative director, Gerard Caputo.
Creative Director's Choice: Barton F. Graf - Bai 'El Guapo,' 'Twins' and 'Marriage'
Gerard Caputo, executive creative director, BBH New York
Bai wants everyone to know it’s a drink that only has five calories, is good for you and tastes amazing. So it made perfect sense they went to Barton F. Graf for these funny spots that deliver a ton of information about the product and entertain as well. No one really does it better or makes it look as fun.
UK Readers' Favourite/Sponsor's Choice: VCCP Kin - Avon '#Makeupyourownmind'
Jada Balster, marketing director, EMEA, Workfront
Avon’s #MakeUpYourOwnMind campaign features the real responses of 3 beauty bloggers as they receive an anonymous package which includes a selection of products to test. The twist is that they have no idea what the brand of the products is…
A simple idea that lets the products take centre stage without a judgement being made on the brand – and the reaction from the bloggers when Avon is revealed is priceless!
The campaign highlights that a consumers choice shouldn't be led by branding but by the quality of the product itself. We love this campaign for its simplicity as it shows real people using real products.
US Readers' Favourite: Mullen Lowe - Ulta 'First haircut'
Ulta Beauty has created a video about a breast cancer survivor’s first haircut in an effort to raise funds during Breast Cancer Awareness Month. The two-minute long film features palindromic narration from Tracy DeSoto, who appears in the video.
The 28 October Creative Department also features work from 4Creative, Earl Productions and Bravo and is available to purchase from The Drum Store.