Britons are planning to spend £24.4 billion on Christmas gifts this year, according to research from RadiumOne.
On average, people are expected to spend about £489 with 25-34 year olds spending the most.
The report also said that among those who know how they’ll buy their gifts, 45 per cent plan to research and buy presents online while 13 per cent said they will do both research and shopping in-store.
Nearly 25 per cent of online Christmas shoppers said they will use at least two devices to make their purchases. 72 per cent of respondents said that desktop computers are their preferred choice for online shopping.
Rupert Staines, RadiumOne’s European managing director, said: “Christmas is, by far, the biggest sharing event of the year and it’s fascinating to see how influential technology now is, with its multiple devices, in the whole of the Christmas decision-making process. With the UK population being the most sophisticated e-shoppers in the world, it’s absolutely critical for brands and retailers to better understand these consumer connections and their fast-evolving relationship with technology to ensure their advertising delivers the ideal Christmas sales boost."
For the report, 1,000 people aged 16 and over were interviewed.