Teaching tech – how Dixons Carphone wants to bring digital into the classroom on Do It Day

Plan It Day brought together brands in search of creative solutions for world-changing ideas. As we look ahead to Do It Day on 2 November, we explore how Dixons Carphone intends to grow and develop the use of tech in UK classrooms. The challenge solutions are variable and may change on the day.

Retailer Dixons Carphone challenged Plan It Day delegates to help it in its mission to grow and develop the use of technology within UK classrooms, a project it has already spent three years developing.

“There are some amazing brains out there and we wanted to tap into some of their thoughts about technology and education,” said Kesah Trowell, head of CSR for Dixons Carphone.

“We’ve been researching technology in schools for the last three-and-a-half years and we have been looking at how it’s used and how kids use it. What we have found is that it improves engagement, it improves motivation and within a framework it helps organise lessons better.”

Ideas included the creation of technology accreditation systems for teachers, a helpline and a school of the future being developed to demonstrate what could be achieved by allowing more tech into classrooms and inspiring teachers more.

“There are lots of areas that you tend to get hung up on when you are so deeply involved with it, so it’s great when you have these guys coming in and saying ‘this is so simple and this is what's you should do’. Often the best ideas are the simple ones and you can’t see that at times when you are in the middle of it,” she said.

The winning idea was to create a Pinterest for Teachers which would allow them to ask question and discuss and learn from one another how they can best use technology to educate.

The development of the platform will include help from event sponsors YoYo Digital and Undercurrent who helped guide the briefs and offered resource to make it happen on the day.

Winning team: Will Mitchell, 4c Design; Simon La-Band, OVG; Tom Reed, Trinity Mirror; Tim Alcock, OVG; Matthew Thomas, Wunderman

Plan It Day was sponsored by Clear Channel, Bima, Digilant, Millennial Media, Undercurrent, Wunderman and Yoyo. To see how this plan and others like it are put into action, join us at Do It Day.

Photography by Bronac McNeill

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