Target launches Halloween site designed to highlight the best trick-or-treat spots

Target has added to its Halloween advertising with a new website designed to point trick-or-treaters to the best locations for candy.

The Minneapolis-based retailer launched a mobile and desktop website called Treatster which allows users to search for the best trick-or-treating locations in their neighbourhoods.

Using location services data, the Treatster site marks on a map the best houses to stop by for candy. The website allows people to add their homes which are shown on the map with a pumpkin icon. A voting system allows users to vote for a house once and the pumpkin icon representing that location will grow in size depending on the number of positive reviews it receives.

Target has included its trademark branding with its bulls-eye logo carved into the eye of one of the pumpkins.

The website accompanies a series of Halloween ads on Target’s YouTube channel including three 360 degree VR videos which encourage viewers to spot a raven hidden within each of the videos.

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