Remarketing is delivering higher order values than direct sales reveals SaleCycle quarterly research

An infographic summarizing the key shopping cart and booking abandonment stats from Q3 2015 and corresponding email remarketing rates has been released by SaleCycle.

Taken from a consolidation of results from over 500 global brands, the latest SaleCycle quarterly remarketing report looks at all the key cart abandonment and remarketing stats from July, August and September 2015.

The infographic highlights that remarketing campaigns are continuing to deliver higher average order values (AOV) than direct sales (18.4 per cent higher in Q3 2015).

Focusing in on this trend shows that shoppers are often more aspirational than economical with their online shopping carts, perhaps adding a second pair of shoes, or checking the price of business class flights before abandoning their order.

Overall cart abandonment rate has had a small bump to 76.6 per cent in Q3, which potentially highlights those shoppers who were browsing the best holiday deals. Remarketing metrics continue to show a strong performance with open, click through and click to purchase rates all remaining high.

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