Ikea transforms kids’ drawings into soft toys in Save the Children and Unicef charity drive

Ikea has channelled the creativity of children to raise money for Unicef education projects and Save the Children following a nationwide design competition.

The Swedish home store enlisted kids to draw, what they thought, would make suitable soft toys, whittling down hundreds of entries into a handful of winners.

Through the annual competition, which ran from 18 October to 19 December 2015, Ikea pledges to donate a Euro to the selected charities for each plushie sale made.

Carol McSeveney. IKEA children’s sales leader, UK and Ireland, said: “At IKEA, we see children as the most important people in the world. We believe every child has the right to a healthy, secure childhood and access to quality education, no matter where in the world they live.

“And because we value doing things together, we turn to our irresistible soft toys for help.The final creations show that anything is possible with children’s imaginations."

Check out the winning designs below, they swell Ikea’s charity plushie toy catalogue to 80 items.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.