Marketing services group Harte Hanks has announced the appointment of Frank Grillo, as its new chief marketing officer (CMO).
The company, which has a focus on digital and data solutions, will aim to grow its emphasis on lead generation, closing sales and marketing interaction as a result of the appointment with Grillo set to bring over 25 years of experience guiding organizations through change and innovation in the industry.
“Frank has the perfect mix of experience to help Harte Hanks further define who the company is and develop the right marketing approach to help us extend our leadership in creating smarter customer interactions,” said Chris Harte, chairman. “We are delighted to appoint him as the CMO of Harte Hanks.”
Prior to joining Harte Hanks, Grillo was a vice president of business marketing for the telecommunications company Century Link.
Over the course of his career, Grillo worked on preserving the best of what new companies can bring to an existing brand like Harte Hanks, with broadening sales success alongside current products, solutions and capabilities.