Italian bike manufacturer Colnago is the latest brand to erupt a sexist backlash on social media after it posted a provocative image of a woman with accompanying text offering “a weekend ride”.
Months after Welsh bus company New Adventure Travel received a similar social media scolding for its 'Ride Me All Day For £3' campaign, Colnago perpetrated a similar marketing gaffe.
On Friday, the brand tweeted the pictured image with the text ‘Ready for the weekend ride?’
Harsh criticism emerged on Twitter and Facebook (some included below).
@Colnagoworld Thanks, I'll take my business elsewhere. These kinds of sexist and objectifying ads help me be an informed consumer.
— Christina Fleming (@tina85ln) October 25, 2015
@Colnagoworld #sexist #fail Cheapening a noble brand. You won’t get that goodwill back anywhere near as quickly as you’ve lost it. — Jon Sparks (@SparksJon) October 26, 2015
Sigh. @Colnagoworld sponsor one of the premier women's cycling teams, yet still think sexist advertising is acceptable. Depressing. — Gethin (@Gethin76) October 26, 2015
Tell us about your weekend rides... (If Colnago did Mondays) pic.twitter.com/JvCYR8aqKo — Felix Lowe (@saddleblaze) October 26, 2015
Colnago on Monday issued an apology on Facebook.