Dont miss our awards deadlines
Digital Summit Festival Banner

Bike firm Colnago apologises for 'sexist' tweet, promises to review social media policies

Italian bike manufacturer Colnago is the latest brand to erupt a sexist backlash on social media after it posted a provocative image of a woman with accompanying text offering “a weekend ride”.

Months after Welsh bus company New Adventure Travel received a similar social media scolding for its 'Ride Me All Day For £3' campaign, Colnago perpetrated a similar marketing gaffe.

On Friday, the brand tweeted the pictured image with the text ‘Ready for the weekend ride?’

Harsh criticism emerged on Twitter and Facebook (some included below).

Colnago on Monday issued an apology on Facebook.

Colnago deeply regrets the recent posting of an image and accompanying social media post that is offensive to women, and...

Posted by Colnago on Monday, 26 October 2015

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy