Bike firm Colnago apologises for 'sexist' tweet, promises to review social media policies
Italian bike manufacturer Colnago is the latest brand to erupt a sexist backlash on social media after it posted a provocative image of a woman with accompanying text offering “a weekend ride”.
Months after Welsh bus company New Adventure Travel received a similar social media scolding for its 'Ride Me All Day For £3' campaign, Colnago perpetrated a similar marketing gaffe.
On Friday, the brand tweeted the pictured image with the text ‘Ready for the weekend ride?’
Harsh criticism emerged on Twitter and Facebook (some included below).
@Colnagoworld Thanks, I'll take my business elsewhere. These kinds of sexist and objectifying ads help me be an informed consumer.
— Christina Fleming (@tina85ln) October 25, 2015
@Colnagoworld #sexist #fail Cheapening a noble brand. You won’t get that goodwill back anywhere near as quickly as you’ve lost it. — Jon Sparks (@SparksJon) October 26, 2015Sigh. @Colnagoworld sponsor one of the premier women's cycling teams, yet still think sexist advertising is acceptable. Depressing. — Gethin (@Gethin76) October 26, 2015Tell us about your weekend rides... (If Colnago did Mondays) pic.twitter.com/JvCYR8aqKo — Felix Lowe (@saddleblaze) October 26, 2015Colnago on Monday issued an apology on Facebook.
Colnago deeply regrets the recent posting of an image and accompanying social media post that is offensive to women, and...
Posted by Colnago on Monday, 26 October 2015