Xbox and McCann London have come together to help give players of upcoming multiplayer video game 'Halo 5: Guardians' a hand at recruiting new team members.
The ‘Squadvertiser’ campaign offers space on a dedicated website where teams can upload personalised ads to find suitable candidates to fill out their ranks as Xbox looks to secure Halo 5: Guardians as the home of competitive gaming.
To date, 1028 customised vacancies have been filed by teams, containing vital information such as team name, timezone, a short mantra, headset requirements and how to apply for the post.
Giving the campaign an edge, Xbox is offering up space on outdoor media, social media channels and banner ads on leading games websites to publicise select recruitment ads.
Running in 10 countries over the next three months, Squadvertiser represents one of gaming's largest ever recruitment drives in a campaign powered fully by community generated ads.
Adrian Simons, EMEA brand director at Xbox, said: “We’ve changed the game when it comes to Halo’s multiplayer, with this innovation our loyal fans will have to reinvent their player style to win. Squadvertiser enables more of them to get more out of the expanded features.”
Laurence Thomson, chief creative officer at McCann London, added: “Echoing Lord Kitchener, our modern twist on this call to enlist puts the gamers in control of their victory.”
The campaign will appear on billboards across major UK cities and will also make print appearances in the Metro, Daily Star and the Sun.