Oasis to review its in-store mannequins after social media users rage over 'inhuman proportions'
A photo of an Oasis mannequin with "disgustingly skinny" legs has intensified calls for brands to use more realistic dummies.
The image, taken at the store's Westfield London branch, was posted on Twitter by Rhiannon Cosslett along with the comment: "This is disgusting, damaging and irresponsible @oasisfashion, not to mention really weird."
— Rhiannon L Cosslett (@rhiannonlucyc) October 20, 2015
After receiving numerous responses online the fashion chain responded claiming its stylised mannequins were "not intended to symbolise real people." However Cosslett, an freelance writer, told The Independent: "This spectacularly misses the point.
"All aspects of the fashion industry encourage exaggerated thinness and across all media, women are being sent the message that they look rubbish in clothes unless they annihilate their curves and starve themselves in order to attempt to adhere to the body type that only a small percentage of women naturally have…Why can't fashion celebrate all types of women?"
Responding to the backlash, an Oasis spokesperson said: "Our store mannequins are highly stylised to represent an artistic prop and are in no way an attempt to accurately portray true-to-life proportions.
"Oasis is committed to understanding the concerns of our customers and understand the recent debates which have unfolded and therefore the business is in the process of reviewing new mannequins' style."