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Ad of the Day: BFI - Film is fragile

The BFI has collaborated with Mill+ to encourage people to support and donate to the BFI to help its efforts to preserve and restore the national film collection.

To highlight how ‘Film is Fragile’, the creative sees clips from classics and cult favourites cut together as if the stars are running from an unseen terror that’s slowly dissolving their reality.

The film was be shown during the BFI London Film Festival at BFI Southbank and appears on a range of online platforms.

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