Google Play Music has created a 360-degree three-part film that allows viewers to move around it by either swiping around on their mobile screen or using arrows built into the video on their desktop.
Created by Brooklyn-based Big Spaceship and experiential design agency Fake Love, the video aims to drive awareness of Google Play Music by showing that it “has music for everything you do.”
In the film, viewers are moved through three different environments – first a loft where a dance party unfolds, then a serene car drive, and ends on the beach. Each situation has a different soundtrack, further driving home the message that there is a “Google Play station for every moment, move and journey.”
The video starts with “Moving Day Madness Radio,” shifts to “The Perfect Drive Radio” and ends with “Your Own Indie Rom Com Radio.”
The agencies leveraged YouTube’s 360-degree capabilities and utilized 4k cinema cameras to help the film come to life.