Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
8 Apr 10:00 BST / 05:00 EST

Virtual Reality View: A conversation with VMLY&R's Gracie Page

FEATURING
Stephen Lepitak
Editor at The Drum
Gracie Page
Emerging Technology Director at VMLY&R London

Google Play Music releases short 360-degree film that you can watch sans headset

Google Play Music has created a 360-degree three-part film that allows viewers to move around it by either swiping around on their mobile screen or using arrows built into the video on their desktop.

Created by Brooklyn-based Big Spaceship and experiential design agency Fake Love, the video aims to drive awareness of Google Play Music by showing that it “has music for everything you do.”

In the film, viewers are moved through three different environments – first a loft where a dance party unfolds, then a serene car drive, and ends on the beach. Each situation has a different soundtrack, further driving home the message that there is a “Google Play station for every moment, move and journey.”

The video starts with “Moving Day Madness Radio,” shifts to “The Perfect Drive Radio” and ends with “Your Own Indie Rom Com Radio.”

The agencies leveraged YouTube’s 360-degree capabilities and utilized 4k cinema cameras to help the film come to life.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.