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Business on the move: Account wins and reviews from Social Life, Tangerine, Morrisons and more

Welcome to The Drum’s account roundup. To help you stay up to date, each Friday we’ll bring you a summary of the latest account wins and reviews taking place across the industry both globally and locally. Here's a look back at what we think you need to know this week.


Social Life

Social Life has been re-hired by team behind The X-Factor to deliver the talent show’s audience a fresh social media campaign for 2015 that will include Periscope for the first time.

Shotglass Media, part of Fremantle Media, ITV and Syco briefed Social Life to create and manage all content for the twelfth series of the show across channels including Twitter, Facebook, Snapchat, Instagram, Vine and Periscope.


Morrisons is ending its nine-year relationship with DKLW Lowe after the retailer this week launched a creative review.

The £70m advertising account had been held by the agency since 2013 following a pitch against M&C Saatchi and Adam & Eve/DDB.


Endurance sports nutrition company Science in Sport (SiS) has appointed Tangerine as it embarks on a period of growth.

Tangerine will deliver an integrated communications strategy to elevate the brand’s presence and activate its valuable assets within its core endurance sports, including running, triathlon and SiS’ heritage sport: cycling.

The company’s brand ambassadors include Sir Chris Hoy and Katarina Johnson-Thompson.

Cogent Elliott

Following a pitch review creative agency Cogent Elliott has been appointed by Westland Horticulture to handle its main Westland, Gro-sure, Unwins and Aftercut brands.

The pair will work closely to help develop stand out and grow further throughout the year.



Mother has been chosen by Diageo-owned Baileys as its global strategic and creative agency following a competitive pitch.

The agency replaces Bartle Bogel Hegarty with whom Diageo split in May after the drinks giant said it was looking to bring advertising in-house for Baileys.


McCann has picked up Verizon’s creative account as the communications giant continues its agency consolidation plan.

The agency, which has been handling Verizon’s FiOS account for a number of years, was reportedly appointed without a pitch.

In June Verizon consolidated its digital accounts with R/GA and AKQA after awarding the majority of its sponsorship/entertainment business to incumbent Momentum Worldwide in March.

Wieden+Kennedy was appointed in January to refresh the company’s larger creative campaigns.