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Brand Vine Chart: Star Wars and ESPN take the top spot with The Force Awakens clip


By Rebecca Stewart | Trends Editor

October 23, 2015 | 1 min read

Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.

Star Wars: Episode VII - The Force Awakens clip ESPN
Star Wars: Episode VII - The Force Awakens ESPN Vine

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

Taking the top spot was Star Wars with a sneak peek at the much-hyped trailer for Episode VII - The Force Awakens, which debuted at Monday's New York Giants v Philadelphia Eagles game.

The Vine featured the movie franchise's new BB-8 rolling droid and clocked up a loop percentage increase of 137 per cent for the brand.

Meanwhile, Diabetes UK took second place this week with a practical animation detailing how to make soup in eight simple steps.

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And coming in at number three was Lenova with its #GoodWeird campaign. The brand arranged a stunt on the London Underground to showcase its virtual reality headset and posted the results to its Vine channel.

Buzzfeed, McDonald's and SoccerAM also made it into the chart.

Vine Chart


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