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Domino’s unveils its customized pizza delivery vehicles

Pizza chain Domino’s is launching a fleet of 100 customized pizza delivery vehicles in the US.

Called the DXP, the cars are Chevrolet Sparks equipped with an oven and can hold up to 80 pizzas. The only seat in the car is the driver’s.

Russell Weiner, president of Domino’s USA, said: "The Domino's DXP is the first purpose-built vehicle aimed at revolutionizing pizza delivery. This innovation allows drivers to do their jobs with greater ease and efficiency, and demonstrates that Domino's is absolutely fanatical about making perfect deliveries."

Over the next few months, Domino’s will be rolling out the cars in a number of cities across the US including Boston, Dallas, and Seattle.

Those who spot the vehicles can share their sighting on social media with the hashtag ‘#DXP.’ A website created by CP+B allows viewers to check out the car’s features.

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