Ad of the Day: Greene King - To the Pub
‘What makes a pub special?’ Greene King asks in a heart-warming initiative championing the great British institution - the pub.
More than just places to drink, the cask ale brand’s ‘To the Pub’ series comprises of 50 films of 50 of the nation’s best loved pubs, shot by those who know them best: their landlords and locals.
Ahead of its debut next month Grey London has created a trailer for the series painting not just a charming portrait of the nation’s boozers but showing why they play such a significant role in the lives of those who frequent them
Credits
Agency: Grey London
Creative Director: Simon Brotherson
Art Director: Jonathan Rands
Copywriter: Alex Tizard
Additional Credits: Account Team: Business Director: Alex Clarke-Groom
Account Director: Oliver Lester
Account Manager: Claire Frean
Agency Producer: Amy Cracknell
Creative Producer: Freya Thompson
Planner: Alix Toothman
Media Agency: Nick Stewart Media Consultancy
Production Company: Just So
Director: Paddy Wivell
Editor: Jack Driscoll, Will Evans, Stephen Dunne, Julian Fletcher, Matt Newman
Producer: Sara Conlon
Executive Producer: Ric Baldock
Designer: George Goldsack
Post Production: Just So
Soundtrack Composer: Richard Spiller
Audio Post Production: David Williams, Envy