Fashion retailer Target has introduced an innovative new scheme to encourage the recycling of old clothes, by offering customers store credits in exchange for unwanted garments.
Working in partnership with second hand clothing specialists thredUP the retailer is trialing a system in Minneapolis whereby surplus clothing can be handed over in-store or mailed in directly. Once received Target will calculate a value for the goods based on the cost price, brands and condition.
Anyone seeking to get rid of a moth-eaten jumper given as a present several Christmases ago will be out of luck however, as thredUP will only accept goods that are in excellent condition as well as being in-fashion – forcing it to reject roughly half of all the clothing it receives.
Rejected clothing are sold on to third party sellers with garments that are no longer wearable sent for recycling.