Lego facing Christmas brick shortfalls as factories fail to keep pace with demand
A shortage of Lego bricks could see the popular building blocks go absent from Christmas stockings as the Danish toy manufacturer struggles to churn out enough stock to meet rising demand.
According to ITV News, the children’s brand has failed to accurately predict the popularity of its ranges this year leaving it with a frantic last minute battle to ramp up production before the holiday season swings into full gear.
Shortages are expected throughout Europe as a result as Lego scrambles to keep pace with demand, as Lego spokesman Roar Trangbaek explained: “We will not be able to deliver all of the orders coming from customers in the remainder of the year.
“It is really extraordinary and it has exceeded both ours and our customers' forecasts.”
Lego has apparently been taken unawares by the unexpected success of film tie-ins such as The Lego Movie which has propelled it into the world’s foremost manufacturer of children’s toys by sales volume – which grew by 18 per cent in the first half of the year alone.