Back to the Future Day: Uber and Pepsi Max give Londoners a ride in a DeLorean
Pepsi Max has partnered with Uber as part of 'Back to the Future Day' to offer fans of the films the chance to hitch a ride in a DeLorean.
To mark the day when Marty McFly arrived in the future, Uber customers in London have the opportunity to win a ride in a DeLorean for their journey. A number of the iconic cars will be operating in London until 3pm and will give free rides to selected customers who enter the promotional code “PEPSIMAX” when booking their ride.
The move is part of a series of promotions from Pepsi which stem from its product placement in Back to the Future II. In the 1989 film the central character Marty McFly travels through time to October 21 2015 which is now being used as a promotional platform for the brands which underwent the films futuristic portrayal.
Senior brand manager at Pepsi Max, Alex Nicholas, said that the Pepsi “scene in Back To The Future II is an iconic moment in the film, and we wanted to give back to fans on Future Day".
Uber’s senior marketing manager, Sarah Brightwell, said it was “thrilled to be marking Future Day with Pepsi Max by bringing fans an iconic ride at the touch of a button; a nod to a cult 80’s film using today’s brands and tomorrow’s technology”.