Apple’s Tim Cook prophesises ‘massive change’ ahead for the car industry
Tim Cook may be in the driving seat at Apple in more ways than one soon after the technology head hinted at the ‘massive change’ he predicts will sweep the automotive industry soon.
Apple is developing a form of driverless electric car and the latest comment will do nothing to scotch that supposition, although as ever no official confirmation has been forthcoming.
Speaking at the Wall Street Journal’s WSJDLive conference, Cook said: “It would seem like there will be massive change in that industry, massive change.
“We’ll see what we do in the future,” Cook said, leaving open the tantalizing prospect of more. “I do think that the industry is at an inflection point for massive change.”
Rumours continue to circulate that Apple may release some form of vehicle in 2019 but in the short term the firm is focussing on CarPlay, a dashboard mounted ‘iPhone experience’ for passengers to access iTunes and maps.
Cook’s passion wasn’t limited to four wheels however as he also evangelised about Apple TV, vowing to create a new television experience which will enable networks including HBO to deliver content direct to consumers.