Airbnb takes over MailOnline and Metro to woo more hosts onto site

Airbnb is trying to get more Brits to open up their homes to guests, launching a campaign today (20 October) that has seen it take over the Metro – online and offline with a cover wrap - and MailOnline properties.

The print and digital ads play up heavily on how money made from renting out a spare room can be used for things people care about.

Metro estimates that it will reach 30.6m people in one go with the campaign – 7.6 million ahead of the closest competitor – a third of which will fall into the ‘millennial’ bracket.

Airbnb is the first brand to take over all three properties, winning the opportunity through a Metro-run competition which media agencies had to pitch for.

The publisher was looking to promote its range of cross-selling options with the competition. Airbnb was picked as the winner from over 150 entries received from 15 London media agencies.

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