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Tokyo 2020 launches open competition to design new logo after plagiarism debacle


By Natalie Mortimer, N/A

October 19, 2015 | 2 min read

The Tokyo 2020 Olympic and Paralympic Games is searching for a new logo and is turning to the public to find the design.

The open competition comes after the original logo was scrapped last month following claims designer Kenjiro Sano copied elements of the logo of the Théâtre de Liège in Belgium.

The competition, open to any Japanese and foreign nationals over 18 years-old with the right of residence in Japan, is looking for designs that symbolise the fact that the 2020 Games are being held in Tokyo and Japan, and "elicit empathy" with people across the world. The designs should also have widespread appeal to remain relevant during and long after the Games are over.

The Tokyo 2020 organisers also want designs to incorporate one or more of a set of key concepts which includes 'The power of sport', 'Typifying Tokyo and/or Japan', 'World peace', 'Exerting the utmost efforts and striving to achieve a personal best', 'Inclusivity', 'Innovation and Futuristic', 'Regeneration'.

Applications can be submitted online from Tuesday 24 November to Monday 7 December 2015 through a website to be publicly announced at a later date. An official announcement of the winning entry is scheduled for spring 2016.

Children and foreigners not resident in Japan can also take part via the group entries system (10 people max) as long as at least one person meets the age, nationality and residential requirements.

The winning entry will receive an official invitation to attend the opening ceremonies of both the Tokyo 2020 Olympic and Paralympic Games.


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