Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Penguin Random House & Melville House throw the book at each other in Twitter spat

Two publishing powerhouses have locked horns in a bizarre weekend Twitter spat after New York based independent publisher Melville House dared to post a photoshopped picture of an outsized baseball cap being lowered outside their head office.

Bearing the legend ‘Make publishing great again’ the head piece was captioned ‘LOWER, goddammit, LOWER’, a post which immediately drew the attention of rivals Penguin Random House who tweeted back, ‘Don’t you have work to do?’

What followed was a lengthy schoolyard spat as Penguin Random House called on Melville to focus on making books, eliciting a tongue in cheek rebuke as Melville House offered to send across some emergency books.

From there the two way conversation degenerated further into a slanging match as both sides sought to belittle one another, a rather unedifying spectacle for curious observers looking in.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.