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Penguin Books Twitter Public Relations

Penguin Random House & Melville House throw the book at each other in Twitter spat

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By John Glenday | Reporter

October 19, 2015 | 2 min read

Two publishing powerhouses have locked horns in a bizarre weekend Twitter spat after New York based independent publisher Melville House dared to post a photoshopped picture of an outsized baseball cap being lowered outside their head office.

melville House, Twitter, Penguin

Bearing the legend ‘Make publishing great again’ the head piece was captioned ‘LOWER, goddammit, LOWER’, a post which immediately drew the attention of rivals Penguin Random House who tweeted back, ‘Don’t you have work to do?’

What followed was a lengthy schoolyard spat as Penguin Random House called on Melville to focus on making books, eliciting a tongue in cheek rebuke as Melville House offered to send across some emergency books.

From there the two way conversation degenerated further into a slanging match as both sides sought to belittle one another, a rather unedifying spectacle for curious observers looking in.

Penguin Books Twitter Public Relations

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