Moorfields Private Eye Hospital appoints HPS Group to marketing communications brief
Moorfields Private, the private division of Moorfields Eye Hospital NHS Foundations Trust, has appointed integrated marketing communications agency HPS Group to handle its marketing communications activity, including new brand identity development its digital and content strategy.
The NHS hospital was in the news last month after successfully performing the world’s first research operation using embryonic stem cells to treat age-related macular degeneration (AMD), which affects one in 25 people.
Located on the main Trust site, Moorfields Private comprises an inpatient wing and outpatient centre, which includes a refractive laser suite; satellite units are situated within the Harley Street area, Purley and Bedford. The consultants are those that work within the Trust and patients are referred from across the UK and internationally. Patients are self-pay, have private medical insurance or funded by Embassy or corporate sponsors.
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Jackie Brinicombe, head of marketing & business development at Moorfields Private Eye Hospital, said: To grow our business, we need to differentiate the private division of Moorfields from the NHS trust. With their full-service offering, we felt confident the HPS Group would help us achieve this with a new creative platform that will be developed into an integrated digital and content campaign.”
Belinda Harvey, senior account director at HPS, said: “To differentiate Moorfields from the NHS arm, we recommended developing a new brand identity that will resonate across all target audience groups from imagery and colourways to TOV. This is in the final stages of development at the moment. Marketing automation and content marketing will also be crucial tools moving forward.”
HPS Group has offices in Marlow and central London and works with clients including BMW, Sony PlayStation, Petronas, Stabilo, Bridgestone, 3M, and Rolls-Royce Motor Cars.
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