Creative Work: Featuring McCann London, Robot Food, Isobar and Ogilvy Singapore

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McCann London: Sharwoods 'Stir Fry Melts'

Brand: Sharwoods

Title(s): Stir Fry Melts

Agency: McCann London

Agency website: http://www.mccannlondon.co.uk/

Chief Creative Officer: Rob Doubal, Laurence Thomson

Creative Team: Lianne Galazka, Imogen Jones

Additional Credits: Managing Partner: Kate Modeland & Julie McNiff

Account Manager: Mel Caplan

Planner: Thomas Keane

Agency Producers: Sue Dhaliwal & Claire Hopkins

Project Managers: Stuart Cameron & Jon Marshall

Head of Integrated Production: Sergio Lopez

Director: Catherine Losing

Production Company: BlinkArt

Producer: Andrew Studholme

Offline Edit: Max Windows at Stitch Editing

Grade: The Mill

Post Production: Craft London

Media: Carat

Published: October 2015

Short Rationale: The campaign is part of a £2m repositioning for Sharwood’s to cement the brand’s place in the modern kitchen.

The TV ad, created by McCann London, marks a new, more contemporary look and feel for the Sharwood’s brand and celebrates the travel, taste and excitement that has inspired the Stir Fry Melts range.

Sharwood’s brings the excitement of meal experiences from around the world directly into the home and New Stir Fry melts epitomizes this colourful spirit. This exciting new product gives you all the flavour you need to create a light flavoursome stir-fry packed into a little pot.

The TV ad is supported by a print campaign.

AMV BBDO: Whiskas 'Kitten Kollege - Welcome'

Brand: Whiskas

Title: Kitten Kollege - Welcome

Agency: AMV BBDO, London, UK

Agency Website: www.amvbbdo.com

Creative Directors: Alex Grieve, Adrian Rossi

Copywriter: Rob Messeter

Art Director: Mike Crowe

Agency Planners: Ila De Mello Kamath, Niamh Power

Agency Account Man: Oliver Clark, Richard Moloney, Chris Cannell, Ben Blackall

Agency Producers: Selina Dey, Edwina Dennison

Media Agency: MediaCom

Media Planner: Matt Delaney

Production Company: College Humour / AMV Flare

Directors: Matt Enlow, Simon Freidberg

Producer: Kate Grady

Post-production Company / Audio Post-production / Digital Design Company: College Humour

Published: October 2015

Short Rationale: The first video in Whiska’s ‘Kitten Kollege’ series introduces us to an educational establishment designed specifically for cats.

The tongue-in-cheek spot features scenes of kittens in lecture halls and at fresher’s week.

Created by AMVBBDO, the campaign makes use of the often pompus language used in traditional academic promotional videos.

Robot Food: Cadbury 'Amazebites'

Brand: Cadbury

Title(s): Amazebites

Agency: Robot Food, Leeds, UK

Agency website: http://www.robot-food.com

Creative Director: Simon Forster

Art Director: Martin Widdowfield

Copywriter: Simon Forster

Illustrator: Simon Thorpe

Photographer: Mike Johns

Published: October 2015

Short rationale: Premier Foods wanted to launch a new Cadbury cake bites product. Robot Food already had a strong track record creating branding and packaging for Cadbury cakes, and helped to design a bold, boisterous brand in Amaze Bites.

An enticing combination of joy and sharing, the double-blended bites of brownie cake are aimed mainly at women, and come in three variants. Chocolate, chocolate orange and chocolate mint. Indulgent enough for a treat when the kids have gone to bed, the bites also needed to encourage sharing.

After exploring and researching a range of formats and propositions, Robot Food named the product and created the design and lively, compelling tone of voice. The name was a kind of ‘eureka!’ moment. When the team sat down to taste the product, someone shouted, “These taste amazing!” and the moment was seized upon and adapted to become Amaze Bites.

Premier Foods hold the license to produce Cadbury cakes for Mondelez International, and this exciting new product moves them closer to the core brand proposition of ‘Joy’. Amaze Bites have already had a good taste of success when Premier Foods pitched the brand to the ASDA’s ‘Dragons Den’ style innovation team, and won for the Best in New category.

Anomaly London: Elle UK 'More Women'

Brand: Elle UK

Title(s): More Women

Agency: Anomaly London

Creative Director: Alex Holder

Creatives: Alex Holder, Lydia Pang

Additional Credits: Director: Alyssa Boni

Producer: Emma Cairns, David White

Music: Get Your Way by Zilla

Music Supervision: Jay James, Soundtree

Post: Electric Theatre Collective/The Line

Sound: Wave

Retouching: Kerry Roper, Andy Nichols, Simone Mascagni, Robby Maynard, Anyaa Dev

Published: October 2015

Short Rationale: ELLE UK has launched its third annual feminism campaign. Outspoken creative leader Alex Holder has continued her long-standing collaboration with ELLE to create the #morewomen initiative - editorial content for which is featured both in magazine and online.

The content includes an image series and a new editorial film, created by Alex Holder working with Alyssa Boni through RSA, which reveal the stark reality and global prevalence of the glass ceiling. The film, which will be shown through ELLE UK’s website and social media channels as part of the campaign, shows a series of iconic images of women in the most powerful echelons of society – and how lonely they are at the top.

Women in the most senior positions of business, media and politics are shown in familiar images with their male colleagues- on TV, in Parliament – and the men are then removed from the picture, revealing how few women there really are at the top table. The film is accompanied by a series of dramatic images that contrast the amount of women and men in senior positions.

ELLE UK’s major feminism campaign was first rolled out in 2013 and now happens annually in order to engage future generations of men and women to participate in the debate around equality and provoke positive change in society.

Core: IVF Australia 'Inside every hero there are millions more'

Brand: IVF Australia

Title(s): Inside every hero there are millions more

Agency: Core

Agency website: http://coresydney.com.au/

Creative Partner: Christian Finucane, Jon Skinner

Art Director: Jari Kennedy

Copywriter: Anthony Ortuso

Photographer: Billy Plummer

Additional Credits: Marketing Manager: Hayley Dodman

Designer: Kent Stewart

Business Director: Jane Callister

Account Manager: Lucy Almond

Published: October 2015

Short Rationale: IVFAustralia and Melbourne IVF, part of Virtus Health, want to appeal to the Aussie man’s inner hero and encourage them to donate their sperm in a new digital campaign from Core.

Using the tagline ‘Inside every hero there are millions more’, the independent Sydney creative agency has developed the ads featuring a group of emergency service workers including fire fighters and surf life savers.

Isobel: Isobel 'Agency idents'

isobel idents sfx from isobel advertising on Vimeo.

Brand: isobel

Title(s): Agency idents

Agency: isobel, London, UK

Agency website: http://www.isobel.com

Creative Director: Rob Fletcher

Art Director: Dan Wicks

Photographer: Paul Thompson

Additional credits: Tom Stewart

Published: October 2015.

Short rationale: isobel has created a series of idents for the agency’s new website and comms.

Ogilvy: Twitter 'First on Twitter'

Brand: Twitter

Title(s): First on Twitter

Agency: Ogilvy, Singapore

Agency Website: www.ogilvy.com

Chief Creative Officer: Eugene Cheong

Executive Creative Director: Melvyn Lim

Creative Director: Shawnn Lai

Art Director: Loo Yong Ping

Copywriter / Planner: Sonal Narain

Illustrator: Simon Prades

Producer: Alvin Chin

Account Servicing: Giri Jadhav

Published: October 2015

Short Rationale: Ogilvy’s latest work for Twitter comprises three print ads which each depict how incredible real stories broke on Twitter first.

From the 2008 Chinese earthquake which struck Sichuan province to the US Navy Seal Osama Bin Laden raid and the birth of the royal baby in 2013, the campaign shows how the news unfolded in real-time on the social network and scooped traditional media.

Isobar: Auto Trader 'Little Sister'

Brand: Auto Trader

Title: Little Sister

Agency: Isobar, London, UK

Agency Wesbite: www.isobar.com

Producer: Matt Keen

Group Creative Director: Simon Clancy

Creative Director: Darren Giles

Creatives: Jan Pruijser, Rachel Clough

Production Company: The Gate Films

Director: Jackie Oudney

Producer: Matt Keen

Editor: Vee Pinot

Producer: Chris McKeeman

Colourist: Denny Cooper

VFX: Glenn Cone

Published: October 2015

Short Rationale: Told through the eyes of a little boy who is soon to meet his little sister, this sweet spot from Auto Trader showcases the site’s wide selection.

Front Page: 2015 FIG World Gymnastics Championships 'Brand Identity'

Brand: 2015 FIG World Gymnastics Championships

Title(s): Brand identity

Agency: Front Page

Agency website: http://www.frontpage.co.uk/

Creative Director: Felicity Johnson

Photographer: Christopher Reece Bowen

Published: 2015, various

Short rationale: Glasgow is looking forward to hosting the 2015 FIG Artistic World Gymnastics Championships, where a record-breaking 615 gymnasts from 91 countries are due to compete in Glasgow.

The brand identity, chosen by World Gymnastics Championships Local Organising Committee, captures the dynamic movement of gymnasts and reflects architectural elements of the new SSE Hydro building.

The photography featured in the campaign was commissioned by Front Page, who worked with award-winning photographer, Christopher Reece Bowen. The shoot location was Lilleshall National Sports Centre in Shropshire, which trains some of the country’s leading sportsmen and women - four gymnasts who performed on the floor, pommel horse, beam and rings.

Art directed by Front Page, the eye-catching images feature Olympic medal-winning gymnasts, capturing their incredible strength, grace and form. The series of iconic images were released at key landmark dates throughout the campaign.

In addition, the agency developed a fully-responsive event website and digital media campaign to drive sales and public engagement. By using a combination of rich media, homepage takeovers, social media skins and advertising banners, traffic increased to the 2015 World Gymnastics Championships website.

Kolab: Texas Joe's 'Responsive website design and build'

Brand: Texas Joe’s

Title(s): Responsive website design and build

Headline and copy text (in English): Texas Joe’s: Responsive website design and build

Agency: Kolab

Agency website: http://kolabdigital.com/work/texas-joe

Creative Team: Creative director and lead designer: Nick Bain

Additional Credits: Client relationship director and Project manager: Jacob Melton

Published: September 2015

Short Rationale: Jerky aficionado, Jo Walters, made his debut on Dragon’s Den, passionate to bring a taste of the Deep South to the UK shores. Since his appearance, Texas Joe’s has been making waves in the foodie world with his unique products and bold, distinctive design.

Kolab created a sleek, responsive, brand awareness website to spread the jerky word. The original iconic style was applied to the new website to present his brand and products in an authentic and engaging way. No page templates have been used on the site, meaning that each page is unique, and the retro styling is used throughout which creates a sense of continuity for a consistent customer journey. The grungy vintage design runs throughout the site and features seamless social feeds to maximise the networking efforts through instagram, facebook and twitter. Visitors to the site can sign up to receive all the news and events from Joe and can even take it a step further by becoming an official Jerky Ranger and sampling exclusive flavours with a monthly shipment of jerky.

Altmann + Pacreau: Stihl 'Fall 2015'

Brand: Stihl

Title(s): Fall 2015

Agency: Altmann + Pacreau

Agency website: http://www.altmannpacreau.com/

Creative director: Olivier Altmann

Conception and Photography: Herve Plumet

Additional Credits: Agency management: Edouard Pacreau, Thomas Vigneron

Published: October 2015

Short Rationale: As fall sets in, it’s time to change your yardwork routine, to start blowing away leaves and sawing up dead trees.

On this occasion,Altmann+Pacreau, the young French hot shop, is communicating for its long--‐time client: Stihl, the worldwide chainsaw market leader.

First, Catamaran, a print ad to launch the Stihl BGA 100 Cordless Blower, the most powerful on the market. So powerful, it can replace the wind.

Next, Reflection, a print ad promoting the brand chainsaw’s performances.So powerful, it saws faster than fast.

The two outdoor prints were shot by Hervé Plumet.

TBWA Sri Lanka: Daily News 'Mars has water'

Brand: Daily News

Title: Mars has water

Agency: TBWA, Sri Lanka

Chief Creative Officer: Subhash Pinnapola

Art Director: Mithila Chamara

Copywriter: Sohan Ratnaike

Graphic Designer: Mayura Sesath

Published: October 2015

Short Rationale (optional): To promote the Daily News, TBWA Singapore has come up with a print campaign which centres around the recent announcement that water was found on Mars.

The print campaigns were shot in Anuradhapura, and the copy reads: 'Mars has water. People in Anuradhapura are dying without clean drinking water.Don't let new news kill the old news.'