Ad of the Day: Star Wars Battlefront PS4

A TV campaign exploring a man's lifelong love of Star Wars has been released to promote the new Battlefront game being released on PlayStation 4.

The advert, by BBH New York features memories of the main character growing up playing with Star Wars toys and dressing up as characters before his daydream becomes 'real' while at work.

The game is set to be released on 17 November ahead of the new movie, Star War: The Force Awakens reaching cinemas.

Client: PlayStation, SVP Marketing, Guy Longworth

Agency: BBH New York

BBH Creative Chairman: John Patroulis

BBH Chief Creative Officer: Ari Weiss

BBH Creatives: Lucas Bongioanni / Marcos Kotlhar / Philip Sicklinger / Alex Booker

BBH Chief Strategy Officer: Sarah Watson

BBH Strategy Director: Kendra Salvatore

BBH Business Director: Finnian O’Neill

BBH Account Director: Justin Marciani

BBH Account Executives: Eric Schwerdtfeger / Johnny Skwirut

FILM CREDITS

BBH Head of Content Production: Kate Morrison

BBH Senior Content Producer: Abbie Noon

BBH Head of Business Affairs: Sean McGee

PRODUCTION COMPANY: PARK PICTURES

Director: Lance Acord

Executive Producers: Jackie Kelman Bisbee, Mary Ann Marino

Line Producer/EPs: Caroline Kousidonis, Justin Pollock

Director of Photography: Lance Acord

Head of Production: Anne Bobroff

Production Designer: Richard Bridgland

Production Service: Stillking Prague

Production Supervisor: Lars Flegel

POST PRODUCTION

Editing House: Exile

Executive Producer: Carol Lynn Weaver

Producer: Toby Louie

Editor: Kirk Baxter

Editor Assistant: Grant Hall

Sound Design: Brian Emerich

Sound Mixing: Sonic Union

Producer: Justine Cortale

Engineer: Steve Rosen

VFX House: The Mill

Executive Producer: Verity Grantham

Senior Producer: Jeremy Moore

Producer - Michael Scarcella

Production Coordinator - Casey Sincic

Shoot Supervision: Christian Neilsen / Nathan Kane

2D Lead Artist - Kyle Cody

3D Lead Artists - Ruben Vandebroek / Joji Tsuruga

Colorist: Ferg McCall

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