Ad of the Day: Star Wars Battlefront PS4
A TV campaign exploring a man's lifelong love of Star Wars has been released to promote the new Battlefront game being released on PlayStation 4.
The advert, by BBH New York features memories of the main character growing up playing with Star Wars toys and dressing up as characters before his daydream becomes 'real' while at work.
The game is set to be released on 17 November ahead of the new movie, Star War: The Force Awakens reaching cinemas.
Client: PlayStation, SVP Marketing, Guy Longworth
Agency: BBH New York
BBH Creative Chairman: John Patroulis
BBH Chief Creative Officer: Ari Weiss
BBH Creatives: Lucas Bongioanni / Marcos Kotlhar / Philip Sicklinger / Alex Booker
BBH Chief Strategy Officer: Sarah Watson
BBH Strategy Director: Kendra Salvatore
BBH Business Director: Finnian O’Neill
BBH Account Director: Justin Marciani
BBH Account Executives: Eric Schwerdtfeger / Johnny Skwirut
FILM CREDITS
BBH Head of Content Production: Kate Morrison
BBH Senior Content Producer: Abbie Noon
BBH Head of Business Affairs: Sean McGee
PRODUCTION COMPANY: PARK PICTURES
Director: Lance Acord
Executive Producers: Jackie Kelman Bisbee, Mary Ann Marino
Line Producer/EPs: Caroline Kousidonis, Justin Pollock
Director of Photography: Lance Acord
Head of Production: Anne Bobroff
Production Designer: Richard Bridgland
Production Service: Stillking Prague
Production Supervisor: Lars Flegel
POST PRODUCTION
Editing House: Exile
Executive Producer: Carol Lynn Weaver
Producer: Toby Louie
Editor: Kirk Baxter
Editor Assistant: Grant Hall
Sound Design: Brian Emerich
Sound Mixing: Sonic Union
Producer: Justine Cortale
Engineer: Steve Rosen
VFX House: The Mill
Executive Producer: Verity Grantham
Senior Producer: Jeremy Moore
Producer - Michael Scarcella
Production Coordinator - Casey Sincic
Shoot Supervision: Christian Neilsen / Nathan Kane
2D Lead Artist - Kyle Cody
3D Lead Artists - Ruben Vandebroek / Joji Tsuruga
Colorist: Ferg McCall