Shakira and Rovio unite for app as celebrity gaming trend continues
Shakira is the latest celebrity to hop on the gaming trend after teaming with Angry Bird's maker Rovio Entertainment for a new app titled Love Rocks Starring Sharika.
The app sees the singer, who reportedly approached the company after being inspired by football player husband Gerard Piqué's online game, feature in the app alongside reminaged versions of her songs.
The game is similar to popular app Bejeweled and sees players match gems and stones with each new level set in differing countries and cities.
"The fact that Gerard had this online game inspired me to create my own," Shakira told Refinery29. "It has been like nothing I’ve done before, a new experience. It’s a new platform through which I can communicate with my fans, it’s another outlet for my creativity."
The celebrity gaming world is proving to be a highly lucrative one with stars such as Kim Kardashian, Britney Spears, Katy Perry and Nicki Minaj cashing in on the trend. And it's not just celebs that are making cash: Glu Mobile, the maker of Kardashian's Kim Kardashian: Hollywood, reported second quarter earnings in July of $113.6m, largely driven by the reality TV star's app.
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