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QMH Hotels’ new management continue to call on Cuckoo Design

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By Michael Feeley, Founder and chief exec

October 16, 2015 | 2 min read

QMH Hotels, one of the longest standing clients of design, digital and brand agency Cuckoo Design, is now under the management of Valor Hospitality Europe.

Justine Wright of Cuckoo Design.

An extension of US based Valor Hospitality Partners, Valor Hospitality Europe operates properties on the East Coast of America and Valor’s sister company PMR Hospitality Partners, based in Cape Town, which manages a portfolio of properties in South Africa.

Cuckoo will continue to provide full service branding, marketing, and digital solutions for all 20 hotels in the group’s UK portfolio.

The latest project has seen Cuckoo Design build a leisure accommodation website called Weekend Discoveries, fully supported by email, social media and advertising campaigns. Cuckoo is also supporting the marketing activity at hotel level, with a marketing hub containing over 100 templates for adverts, brochures, emails and POS – all ordered and arranged online.

Justine Wright, managing director at Cuckoo Design said; “We have been working with this client for 14 years. We have been through 3 rebrands and several marketing directors but 2014/15 has for sure been the most exciting, challenging and rewarding time for us as an agency. We have very quickly established a strong relationship with the new management team and are enjoying helping to plan and deliver strategic marketing activity to support the growth strategy.”

Brian McCarthy, managing director of Valor Hospitality Europe, said: “We were impressed with Cuckoo from the outset in terms of their ability to deliver creative and results driven campaigns. The agency’s dedication, enthusiasm and knowledge of our hotel portfolio also really added value to the partnership.”

Salford-based Cuckoo Design’s clients include GE Capital, Muse Developments, Crowne Plaza, Holiday Inn, Skipton Financial Services and Manchester Business School.

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Leading Manchester design, digital and marketing agency, bringing imaginative, effective brand solutions to a diverse range of clients.

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