Time Inc has announced its intent to mark the 200th anniversary of international design, fashion and lifestyle bible Wallpaper* with the publication of a bespoke US edition on 1 November.
The quarterly title will be delivered to 250,000 people in the US in an effort to grow the title’s reach, with Wallpaper.com currently read by 500k people a month and followed by more than 2m social media users.
Overseen by Wallpaper* editor-in-chief Tony Chambers the customised US edition will feature curated content specifically selected for a US audience, supplemented online by additional stories and photography.
Evelyn Webster, Time executive vice president, said: “We are incredibly excited to bring Wallpaper to a broader American readership and offer our advertising partners an opportunity to reach them. Wallpaper* is one of the most beloved and distinctive luxury brands in the world, with a truly global point of view, and its influence only continues to grow.”
Advertising partners for the new edition include Hermes, Prada, MaxMara, Cadillac, Molteni, B&B Italia and Philip Plein.