Piers Morgan, US editor at-large for Mail Online, has one message to brands – stop being boring.
Speaking at IAB Engage today (15 October) he told the room of marketers that, even if they don’t know it, they are dull in how they’re speaking to consumers.
“[Some] brands are playing up to being safe and corporate,” he said. “I’m attracted to brands with an edge, and a sense of humour.”
The outspoken editor and former judge of Britain’s Got Talent said honing a tone of voice on Twitter should be the first port of call for brands with a lacklustre personality.
He pointed to Virgin Media as an example of a brand that was using its social power to not only proactively help people, but doing so with “a touch of style and humour”.
It was announced yesterday that Morgan will join ITV's Good Morning Britain, co-presenting the breakfast show with Susanna Reid three days a week.