Lucky Charms’ latest marketing stunt sees the cereal maker leveraging its iconic, rainbow-colored marshmallows.
The brand has created marshmallow-only boxes of its cereal, but there’s a catch – there’s only 10 of them.
Fans who want one have to share a photo of themselves holding an imaginary box of Lucky Charms on Facebook, Twitter or Instagram with the hashtag ‘#Lucky10Sweepstakes’ by 18 October if they want a chance to win one of the coveted boxes.
The General Mills cereal said in a blog post that it receives countless calls, emails, tweets, and Facebook posts from fans asking for a box filled with only marshmallows.
Saatchi and Saatchi New York created a video to promote the sweepstakes featuring rapper Biz Markie. In the ad, Markie sings a Lucky Charms version of his famous song ‘Just a Friend.'