Archant has appointed Matt Kelly to the newly created role of chief content officer.
The regional publisher has tapped the talent pool of rival group Local World where Kelly served as digital content director.
From his new positon, Kelly will lead content strategy across Archant’s full portfolio of newspapers, magazines, websites, apps and TV.
Archant chief executive Jeff Henry said: “Matt has a rare combination of local and national editorial experience and has been a key player in the digital transformation of publishing for many years, bringing together real credibility in both the print business and the digital world.
“He has the gravitas and know-how to build the content vision at the heart of our business model; engaging our customers with inspiring content wherever they may be, on paper and on screen.”
Commenting on the appointment, Kelly added: “Archant has a fantastic heritage, an impressive portfolio of powerful local brands and the vision and ambition to be the best local media owner in the UK.”
Kelly has held a number of senior positions at The Daily Mirror, including Head of Features and Associate Editor.
He takes up the role from 16 November.