Nissan revs up eight year cricket sponsorship deal
Japanese car giant Nissan has agreed terms to an eight year sponsorship deal with the International Cricket Council (ICC), confirming the brand as a global sponsor of tournaments such as the World Cup, Champions Trophy and World Twenty20 through to 2023.
This partnership will take the form of in-venue activation, broadcast and digital rights at all ICC administered events.
Roel de Vries, corporate vice president, and global head of marketing and brand strategy for Nissan commented: “As partners with the ICC we will introduce ways to enrich the experience of cricket fans through our rights with the global Trophy Tour, the International Flag Bearer Program and new live event experiences.”
Nissan’s cricket partnership is the latest in a series of commitments to global sport, with the brand already sponsoring the UEFA Champions League, the Rio 2016 Olympic and Paralympic Games and the Olympic teams of Great Britain, Mexico and Brazil.