Personalisation is no longer optional for companies who are serious about future-proofing their online strategy, according to findings in a new white paper by digital performance agency, Found.
Tina Judic, managing director of Found, said: “As an industry, we are now moving away from static, heavily-scheduled campaign planning and delivery, to instead embrace more instant and agile activity which enables more intuitive response to customer need. And it’s the need of the always-on consumer that is the driving force behind this major shift. With growing numbers of consumers expecting, and deliberately looking for, more relevant and tailored customer experiences, irrespective of device, time or location, it’s clear that personalisation is no longer optional for any business looking to maximise all that digital has to offer.”
Found’s whitepaper lifts the lid on the current resurgence of customer expectation for more personalised relationships with their favourite brands and explores the technology, approach and the impact of personalisation for businesses focused on brand stand-out as well as return on investment.
Written in conjunction with personalisation specialists, Monetate, the study tackles common misconceptions over how personalisation works and gives practical advice on how it can be integrated into existing marketing campaign strategies.