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IAB Jonathan Ross Millennial Media

Jonathan Ross to discuss the origins of his creativity at Millennial Media’s IAB Digital Upfronts 2015

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By Tony Connelly, Sports Marketing Reporter

October 14, 2015 | 2 min read

Jonathan Ross has been confirmed as a speaker at the Millennial Media’s IAB Digital Upfronts 2015 event where he will share insights into his experience in the media industry.

Jonathan Ross Millennial Media’s IAB Digital Upfronts 2015

Jonathan Ross Millennial Media’s IAB Digital Upfronts 2015

This year’s conference will look at how publishers can support new mobile video developments which will better enable advertisers to engage with audiences.

Ross will take to the stage at the conference for Millennial Media’s “What Is Creativity?” series which is run in association with The Drum. The ITV presenter will answer questions on the DNA of pure creativity and will share insights from his experiences in working in TV and radio, cinema, as well as his games developer business Hot Sauce Interactive.

Millennial Media’s managing director for EMEA, Zac Pinkham said the company was “hugely excited” by Jonathan Ross’s involvement.

Pinkham added: “already known across the industry as a showcase of UK digital advertising, we wanted to use Upfronts to preview the latest innovations in mobile video and inspire attendees with leaders from the worlds of different screens”.

Ross will be joined on stage at the event by Mike McGee, co-founder of Oscar winning creative studio Framestore. McGee is expected to talk about how technology has shaped his own creativity and will discuss some of the VR work which Framestore has produced including Gravity and the Harry Potter series, TV shows including Walking with Dinosaurs.

IAB Jonathan Ross Millennial Media

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