Dropbox positions itself as creative hub in first brand campaign
File sharing service Dropbox has unveiled a campaign called ‘Creative Freedom’ that aims to show people what’s possible when collaborators have the ability to work with anyone from anywhere.
Created by 72andSunny and directed by Nexus' Johnny Kelly, the video features projects, experiments, and creations from more than 100 scientists, designers, food photographers, and even jelly sculptors.
Instead of taking place at a studio, the footage was filmed at a number of studios, labs, and offices to further illustrate the point that Dropbox enables collaborators to work the way they want to.
Julie Herendeen, Dropbox’s vice president of marketing, said: “We’re inspired by the amazing things our users do with Dropbox Whether they’re producing documentaries, designing new products, or building skyscrapers, this campaign celebrates the wonderful creativity and collaboration enabled by Dropbox.”
The film is part of a larger effort that includes broadcast, site-specific out-of-home, radio, and print elements. The campaign will run throughout October.
Credits:
Agency: 72andSunny
Chief Creative Officer: Glenn Cole
Group Creative Director: Matt Murphy
Creative Director/Designer: Robert Teague
Creative Director/Writer: Claire Morrisey
Sr. Writer: Dave Carlson
Designer: Nick Marx
Additional Credits: Sr. Film Producer: Angelo Mazzamuto
Sr. Film Producer: Perrin Rausch
Film Producer: Emilie Talermo
Group Brand Director: Rhea Curry
Sr. Brand Manager: Shannon Reed
Brand Coordinator: Zachary Hill
Business Affairs Director: Kallie Halbach
Sr. Business Affairs Manager: Lara Drew
Business Affairs Coordinator: Calli Howard
Business Affairs Coordinator: Michelle Fink
Co-Head of Strategy/Group Strategy Director: Bryan Smith
Strategy Director: Brooke-Lynn Luat
Jr. Strategist: Gigi Braybrooks
Film Credits
Design/Production Company: Nexus
Director: Johnny Kelly
Executive Creative Director: Chris O’Reilly
Sr. Producer: Isobel Conroy
Production Manager: Lucy Banks
Production Manager: Thomas Cullen
Studio Director of Photography: Matthew Day
Locations Director of Photography: Matthew Fox
Project Lead: Elliott Kajdan
Project Lead: David Walker
Editor (60): David Slade
Editor (30): Nick Gartner
3D Animation: Eaton Crous
3D Animation: Joao Monteiro
2D Animation: Tom Bunker
2D Animation: James Hatley
Compositing: Bence Varga
Compositing: Pete Baxter
Additional Post Production: Time Based Arts
Compositor: Sheldon Gardner
Colorist: Simone Grattarola
Music & Sound Design Credits: Human
Mix Credits: Formosa Group
Mixer: John Bolen
Mixer: Hermann Thurmann
Executive Producer: Lauren Cascio
Assistant: Jeff King