Dropbox positions itself as creative hub in first brand campaign

File sharing service Dropbox has unveiled a campaign called ‘Creative Freedom’ that aims to show people what’s possible when collaborators have the ability to work with anyone from anywhere.

Created by 72andSunny and directed by Nexus' Johnny Kelly, the video features projects, experiments, and creations from more than 100 scientists, designers, food photographers, and even jelly sculptors.

Instead of taking place at a studio, the footage was filmed at a number of studios, labs, and offices to further illustrate the point that Dropbox enables collaborators to work the way they want to.

Julie Herendeen, Dropbox’s vice president of marketing, said: “We’re inspired by the amazing things our users do with Dropbox Whether they’re producing documentaries, designing new products, or building skyscrapers, this campaign celebrates the wonderful creativity and collaboration enabled by Dropbox.”

The film is part of a larger effort that includes broadcast, site-specific out-of-home, radio, and print elements. The campaign will run throughout October.


Agency: 72andSunny

Chief Creative Officer: Glenn Cole

Group Creative Director: Matt Murphy

Creative Director/Designer: Robert Teague

Creative Director/Writer: Claire Morrisey

Sr. Writer: Dave Carlson

Designer: Nick Marx

Additional Credits: Sr. Film Producer: Angelo Mazzamuto

Sr. Film Producer: Perrin Rausch

Film Producer: Emilie Talermo

Group Brand Director: Rhea Curry

Sr. Brand Manager: Shannon Reed

Brand Coordinator: Zachary Hill

Business Affairs Director: Kallie Halbach

Sr. Business Affairs Manager: Lara Drew

Business Affairs Coordinator: Calli Howard

Business Affairs Coordinator: Michelle Fink

Co-Head of Strategy/Group Strategy Director: Bryan Smith

Strategy Director: Brooke-Lynn Luat

Jr. Strategist: Gigi Braybrooks

Film Credits

Design/Production Company: Nexus

Director: Johnny Kelly

Executive Creative Director: Chris O’Reilly

Sr. Producer: Isobel Conroy

Production Manager: Lucy Banks

Production Manager: Thomas Cullen

Studio Director of Photography: Matthew Day

Locations Director of Photography: Matthew Fox

Project Lead: Elliott Kajdan

Project Lead: David Walker

Editor (60): David Slade

Editor (30): Nick Gartner

3D Animation: Eaton Crous

3D Animation: Joao Monteiro

2D Animation: Tom Bunker

2D Animation: James Hatley

Compositing: Bence Varga

Compositing: Pete Baxter

Additional Post Production: Time Based Arts

Compositor: Sheldon Gardner

Colorist: Simone Grattarola

Music & Sound Design Credits: Human

Mix Credits: Formosa Group

Mixer: John Bolen

Mixer: Hermann Thurmann

Executive Producer: Lauren Cascio

Assistant: Jeff King

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.